SUCCESSFUL CASES

HippoAD & iProspect help Blue Band fully cover target group

Background:

During children’s day, Blue Band ran a month of marketing campaign, aiming to improve the brand influence through the entire network advertising.

Solution:

With years of rich marketing experience in the Internet industry, HippoAD, together with iProspect, has proposed a one-stop integrated marketing solution for Blue Band. In the process of advertising, HippoAD has made a cross match of the audience who have downloaded cooking app, sports app and mother-to-infant care app before based on the rich audience tags from its database. Through the cross identification and analysis of multi-platform data, it enriches audience portraits in multiple dimensions.

HippoAD has achieved accurate exposure through splash, native and other high-quality display forms, which has realized the insight and coverage of social groups, differentiated communication strategies and full scene coverage, reached a total of 7 categories of audiences including potential target groups, product fans group and users group, and contributed to the product promotion of Blue Band successfully.

Result:

Through the data analysis after delivery, HippoAD compare the audience who have searched products before delivery, within 3-day before delivery and within 3-day after delivery. It could be found from the data that the brand interaction rate of the people who are touched has increased significantly.

It’s also worth mentioning that the brand interaction rate of family members and fans has increased by more than 30%, and the overall CTR has exceeded 2%. It has successfully helped Blue Band to promote brand exposure and sales transformation at the same time.

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