Recently, HippoAD has established cooperative relations with iProspect (Kenya), a digital performance brand of Dentsu Aegis Network, the world’s leading advertising and communication group. In this cooperation, the two sides will deeply integrate their own resources, give full play to their respective traffic and data analysis, as well as their advantages and experience in integrated marketing, and jointly work to promote big data analysis, integrated marketing, brand performance and other multi-directional cooperation.
iProspect is a world’s leading digital communication brand , and iProspect (East Africa) is a professional digital performance marketing company of Dentsu Aegis Network. Through paid search, search engine optimization, display media service, comparative shopping websites, mobile marketing, attribution model management, survey and other related service, iProspect will optimize the return on investment in digital marketing for the most successful advertisers in East Africa and even in the world.
HippoAD & iProspect jointly create the successful case
HippoAD achieved accurate exposure through splash, native and other high-quality display forms, which has realized the insight and coverage of social groups, differentiated communication strategies and full scene coverage, reached a total of 7 categories of audiences including potential target groups, product fans group and users group, and contributed to the product promotion of Blue Band successfully.
The head of iProspect East African market of Dentsu Aegis Network said that HippoAD has brought us a good enabling tool. “Its enabling effect is very obvious no matter for our partners or for brand advertisers. Through HippoAD, we can not only accurately reach users, but also touch users, because HippoAD can deliver different materials according to different demands.
We hope that, in the future, we can further cooperate with HippoAD in terms of resources and operation.