Nigeria’s Bluechips spend N114 billion on advertising, marketing in 2019

Nigeria’s largest companies have spent a whopping N85.7 billion on Advertising, Branding, Marketing and Promotion “ABMP” expenses in 2019. This is according to the information contained in the annual report of these companies as compiled by Nairametrics research.

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HippoAD partners with WPP’s brand GroupM (Kenya)

Recently, HippoAD has established an official partnership with GroupM (Kenya), a subsidiary of WPP Group. In the future, both parties will deepen their cooperation, fully integrate and utilize their respective resources, traffic, data capabilities and integrated marketing advantages and experience, and jointly promote cooperation in various aspects such as big data analysis and integrated marketing.

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HippoAD has established cooperative relations with iProspec...

Recently, HippoAD has established cooperative relations with iProspect (Kenya), a digital performance brand of Dentsu Aegis Network, the world’s leading advertising and communication group. In this cooperation, the two sides will deeply integrate their own resources, give full play to their respective traffic and data analysis, as well as their advantages and experience in integrated marketing, and jointly work to promote big data analysis...

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