Technology

Core Platforms

PROGRAMMATIC ADVERTISING
DSP & ADX & SSP

Supports multiple delivery forms such as pictures, videos, rich media, and programmatic access to multiple forms of media resources such as web, wap, and in-app.

DOOH SOLUTION

Offline super large screen and shop screen delivery management system, completes hardware equipment and deployment solutions.

ATD/TD programmatic
Media buy platform

Through ATD/TD, customers can manage multi-programming platforms such as HippoAD to complete one-stop media delivery services.

Programmatic Buying

Data-driven Optimization

Industry Standards

USSD

Support USSD function Increase user engagement

MRAID 2.0

Rich media extension Creative display & interactive standards

Anti-cheat system

30+ indicators 24h intelligent monitoring

SDK MEDIATION

Support multiple ad network SDK Dynamic flow optimization

VAST 3.0

Video ad network optimization Download & playback standards

Third-party tracking & certification

HippoAD has passed the official certification of OM SDK (Open Measurement) of the Interactive Advertising Bureau ’s IAB Technology Laboratory, also cooperates with many internationally renowned third-party monitoring agencies. In 2021, HippoAD successfully joined MIPAN, becoming a member of Nigeria's largest media association.